Privacy Policy – Liftoff Studios LLC

1. Scope

This Privacy Policy explains how Liftoff Studios LLC (“Liftoff”, “we”, “us”) collects, uses, and protects information when you visit our website or interact with us. For contracted services, additional data‑protection terms apply in your client agreements and any Data & Privacy Addendum.

2. Information We Collect

We may collect the following types of information:

  • Information you provide directly
    Examples: contact forms, newsletter sign‑ups, emails you send us, or information you share when requesting a call.

  • Usage and device data
    Examples: pages visited, time on page, browser type, device type, IP address, and similar technical data collected via analytics tools.

  • Client data
    If you are a client, we may access business and customer data from your systems as described in your agreement with us (for example, data from your CRM, ad platforms, payment processor, or analytics tools).

3. How We Use Information

We use information to:

  • Operate, maintain, and improve our website and services.

  • Respond to inquiries and communicate with you.

  • Diagnose technical issues and monitor security.

  • For clients, provide the analytics, reporting, and related services described in your agreement with us.

We do not sell your personal information.

4. Third‑Party Providers

  • We use third‑party service providers for hosting, analytics, email, payments, and similar functions.

  • We do not directly store full payment card details. Payment information is handled by our payment processor, and you are subject to that provider’s terms and privacy policy.

5. Personal Data from Clients (PII)

If you are a client and we access personal data from your systems (for example, customer names, emails, phone numbers, or transaction data):

  • We do so as your service provider/processor, based on your instructions and for the purposes in your agreement with us.

  • You are responsible for ensuring you either:

    • de‑identify personal data before sharing it with us, or

    • have the rights and consents needed to allow us to access and process that data for analytics and reporting.

6. Data Privacy Laws (Including California)

Some of our business clients have legal obligations under specific privacy laws (for example, state privacy laws such as those in California, or other regional laws) when they collect and use personal data about their customers.

  • For those clients, we generally act as their service provider/processor. We process personal data only on their instructions and only for the purposes described in our agreement with them.

  • We do not “sell” or “share” personal data in the sense used in California privacy laws.

  • When a client is required to respond to a privacy request from one of their customers (such as access, deletion, or “do not sell” requests), we will reasonably assist the client in fulfilling that request in systems we manage for them, as described in our Data & Privacy Addendum.

Our contracts, including this Privacy Policy, are governed by Arizona law as described in our Terms of Service and client agreements. Nothing in this section gives any person rights beyond those provided by the laws that actually apply to them.

7. Data Security

  • We use reasonable technical and organizational measures to protect data in our control, including encryption in transit, restricted access, and use of reputable cloud providers.

  • No system can be guaranteed 100% secure. We encourage you to maintain strong security controls on your own systems and accounts.

8. Data Retention

  • We keep website‑related data for as long as needed for the purposes described in this Policy or as required by law.

  • For client data, retention and deletion are governed by your client agreements, our Data & Privacy Addendum (if applicable), and offboarding terms.

9. Changes to This Policy

  • We may update this Privacy Policy from time to time.

  • If we make material changes that affect clients, we will notify active clients by email and indicate when the changes will take effect.

  • Continued use of our services after the effective date of an updated Policy will be treated as acceptance of the changes.

10. Contact

If you have questions about this Privacy Policy or how we handle data, you can contact us at:
Email: katrina@liftoffstudios.biz